I have a confession. I get annoyed with some people in the water filtration industry who think that in order to sell a water filter they have to make outlandish claims and scare people with their stories of bacteria and other dangerous contaminants in their water.

Water chemistry is complex. Unfortunately we do not always have the time to research the industry to ensure we buy the best unit to provide the quality of water we want.

The explosion in the water treatment area has certainly created some opportunists who see both the internet and direct selling, as a quick means to make money, with very little knowledge and support.

Some of these opportunists market Asian housings and parts, which are questionable as to their quality. The end result can be burst housings and flooded homes.

Alternatively, direct sellers and telemarketers have such high commissions their prices are exorbitant. They have to get the sale then and there to ensure their customer does not have time to research other makes and have a better idea on a fair price.

As Managing Director of Aeon Water Filters, we were one of the first major retailers in the 90's to sell water filters and over the past 15 years have sold in excess 180,000 water filters throughout Australia.

Part of my job was to educate both consumers and Aeon Distributors in all aspects of water chemistry, water treatment procedures by water authorities and water filters.

My research into water treatment was extensive and from what I learned has fuelled my passion to continue in the industry, providing both information as well as the most cost effective water filters.